Someone wanted a tutorial for this picture a really long time ago. I just had an epiphany as to how to make it so here it goes! I hope the person who requested this sees it!
Save the Before image and open it up in Paint Shop Pro.
Go to Effects > Photo Effects > Black and White Film.
Layers > New Raster Layer and fill it with this color: #9f0c43
Set the Layer Blend Mode to Lighten.